Community Bank Award Winner
According to a recent release, Southwest Washington’s local bank, Riverview Community Bank, has won a prestigious award as a social media trailblazer. From the release:
“Riverview Community Bank has been named one of the Top 50 Community Bank Leaders in Social Media by the Independent Community Bankers of America® (ICBA). The list, released by ICBA earlier this month, recognizes 50 community banks nationwide as social media trailblazers in the financial industry. Riverview Community Bank is the only bank based in Southwest Washington, and one of two banks headquartered in Washington state, to make the list.
“Congratulations to all the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media,” said ICBA Executive Vice President & Chief Marketing Officer Chris Lorence. “Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy.”
Nearly 7,000 community banks throughout the nation were eligible for ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed via their social media platforms, the number of fans and/or followers they have, and the frequency of new content.
“Riverview Community Bank is honored to be named to ICBA’s Top 50 Community Bank Leaders in Social Media,” said Kim Capeloto, Riverview’s Executive Vice President. “Like everything else we do here at Riverview, our social media efforts are community driven, functioning as another means of delivering the local, personal service we’re known for. Riverview not only sees social media as a way to take our customer relationships to the next level, but also as a channel for supporting the communities we serve.”
Riverview Community Bank’s Facebook page and Twitter feed can be found at facebook.com/RiverviewBank, and twitter.com/RiverviewBank. To view the Top 50 Community Bank Leaders in Social Media list, visit icba.org/smleaders.”
Join us in congratulating a local bank on a national award.
